Creating a Name
1. You’re Creating a New Brand – So make sure it’s memorable and has positive connotations.
2. Easy to Remember – Make sure others find the name easy to remember.
3. Easy to Spell – If the name has an unusual spelling, it will make it harder for people to look up in the phone book and on line.
4. Beginning of the Alphabet – In listings of restaurants, from local city restaurant guides to telephone books, you’ll want your restaurant to appear near the top of the list as often as possible.
5. Don’t Use a Common or Trademarked Name
http://restaurants.about.com/od/namingtherestaurant/a/Name_Restaurant.htm
Once you have created a name for yourself you should look into creating contact information for your restaurant.
Contact Information-Online Advertising
1.By setting up normal phone service for your restaurant you will automatically be in the phone.
2.Shop around for your service - http://www.buyerzone.com
3.Go to Yellowpages.com
4. Create a profile
5.With Yellow pages advertising is free so click on “Advertise With Us” type in your business number and get started, http://www.locallytype.com/pages/submit.htm#IYPUS
Website Advertising
1. Web address-The easiest way to improve your ranking is to pick a web address related to the name of your restaurant.
2. Your Page Title- The perfect title for your restaurant is your restaurant's name with a brief description of page contents.
3. Content- Include your Restaurant’s Biography, feature your menu with brief description of each dish, some restaurant websites feature a small story explaining how your restaurant came about, this may be more helpful when the restaurant is more established. Even tell the customer a bit about the atmosphere and reservation options.
http://tidbits.savorycities.com/posts/2008/10/how-not-to-adve.html
4. Inbound Links- useful sites, some of which can link to other restaurants you would recommend such as the.
http://www.letseat.at/home/news/how_to_search_engine_optimize_your_restaurant_s_website
Physical Advertising/Advertising Methods
1. Publicity Stunts
2. Public Relations, so that more news is good news
3. Bounceback- This is an underutilized tool that bounces guests from peak times to off-peak times and can also work to encourage frequency in operations. All you do is offer incentives at the point of purchase on popular services to encourage the guest to try your restaurant another time.
4. Stop Discounting this devalues the food to the customer
5. Business Socials- hosted by/at the restaurant great for pr if you hosted for a charity, you food can take center stage and you can also use it as a tool for getting to your core audience if you join up with the right business
6. Sampling- Give free samples (try public events that target your core audience)
7. Host food Events- be involved with the “Taste of …” in your town, this gives your place a name/reputation/local publicity
8. Toss up Tuesdays- Because Tuesdays are the slowest nights for restaurants institute a toss up were the customer is given a 50/50 chance to not paying for their meal, this is targeted at your existing customers since they already come its like a treat
9. Menu Bingo- A game of where you fill in what foods you have eaten if that makes a bingo in an allotted time frame you get your sixth item free
10. Birthday Program- setup email promotions for regulars for them to have free reduced cost items on their birthday keep in mind the opportunity that 50% of Americans eat out on their birthday.
http://www.quantifiedmarketing.com/learning_center/restaurant-promotions.php
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